Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, dwayne d. gremler, and ajay pandit.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2018.Edition: 7th edDescription: xxxvi, 582 p. : ill. ; 26 cmISBN:- 9789353160777
- 9353160774
- 658.8 SER
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Book | Central Library, University of Barishal | Department of Marketing | Shelve No 47 | 658.8 SER (Browse shelf(Opens below)) | Available | 12805 |
Includes bibliographical references and index.
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