Relationship marketing : creating shareholder value / by Martin Christopher, Adrian Payne and David Ballantyne.

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TextPublication details: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, c2002.Description: xvi, 242 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Book	Central Library, University of Barishal	Department of Marketing	Shelve No 47	658.8 CHR (Browse shelf(Opens below))	Available		10270

Previous ed.: 1991.

Includes bibliographical references and index.

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