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Marketing of high technology products and innovations /

Mohr, Jakki J.

Marketing of high technology products and innovations / by Jakki Mohr, Sanjit Sengupta and Stanley Slater. - New Delhi : Pearson, c2013 - 542 p. : ill. ; 24 cm.

Includes index.

ISBN: 9789332536623

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 620.0068 / MOM

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