Product strategy and management /
Baker, Michael J., 1935-
Product strategy and management / by Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788131724286
Product management.
New products--Management--Case studies.
658.56 / BAP
Product strategy and management / by Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788131724286
Product management.
New products--Management--Case studies.
658.56 / BAP