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Services marketing : people, technology, strategy /

Lovelock, Christopher H.

Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz, and Chatterjee, jayanta. - 5th ed. - Delhi : Pearson, c2019. - xviii, 817 p. : ill., map ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9789332587687

Subjects--Topical Terms:
Professions
Service industries

Dewey Class. No.: 658.8 / WIS

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