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Marketing management /

Kotler, Philip

Marketing management / by Philip Kotler and Kevin Lane Keller. - 15th ed. - India : Pearson, c2016 [impression 2020] - xxvi, 756 p. : ill. ; 26 cm.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOM

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