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Business Analytics : applications To Consumer Marketing /

Kuruganti, Sandhaya

Business Analytics : applications To Consumer Marketing / by Sandhya Kuruganti & Handol Basu. - New Delhi : McGraw Hill, c2015. - 716 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789351341598

Subjects--Topical Terms:
Business intelligence.
Electronic commerce.
Cyberspace

Dewey Class. No.: 658.401 / KUB

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