Marketing research /
Burns, Alvin C.
Marketing research / by Alvin C. Burns, Ann Veeck, Ronald F. Bush,. - 8th, 9th ed. - New Delhi: Pearson; 2017. - xiv, 489p. ; ill, ; 24 cm.
Includes bibliographies and index.
9789332584679
Marketing research.
658.83 / BUM
Marketing research / by Alvin C. Burns, Ann Veeck, Ronald F. Bush,. - 8th, 9th ed. - New Delhi: Pearson; 2017. - xiv, 489p. ; ill, ; 24 cm.
Includes bibliographies and index.
9789332584679
Marketing research.
658.83 / BUM