Services marketing : integrating customer focus across the firm /
Roman mohona rao, k.
Services marketing : integrating customer focus across the firm / by k. Roman mohona rao. - 2nd ed. - New Delhi : McGraw-Hill, c2011. - xxxiv,546 p. : ill. ; 24 cm.
Includes index.
9781259026812 9788131732250
Service industries--Marketing.
Customer services.
Marketing.
658.8 / PAS
Services marketing : integrating customer focus across the firm / by k. Roman mohona rao. - 2nd ed. - New Delhi : McGraw-Hill, c2011. - xxxiv,546 p. : ill. ; 24 cm.
Includes index.
9781259026812 9788131732250
Service industries--Marketing.
Customer services.
Marketing.
658.8 / PAS