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Environmental marketing management : meeting the green challenge /

Peattie, Ken.

Environmental marketing management : meeting the green challenge / By Ken Peattie. - London : Pitman, 1995 - viii, 309 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 0273602799

Subjects--Topical Terms:
Green marketing
Product management
Social responsibility of business--Environmental aspects

Dewey Class. No.: 658.4083 / PEE

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