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Advertising :

Jefkins, Frank.

Advertising : by Frank Jefkins. - 4th ed. - New Delhi : Pearson, c2000. - 416 p, : ill, ; 24 cm.

Include index

Includes bibliographical references and index.

ISBN: 9788131703823

Subjects--Topical Terms:
Advertising -- History.

Dewey Class. No.: 659.1 / JEA

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