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Marketing research / An Indian Perspective.

Bajpai, Naval.

Marketing research / An Indian Perspective. by Naval Bajpai. - New delhi : Pearson. , c2015. - 631p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9789332536371

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / BAM

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