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Digital analytics for marketing /

Digital analytics for marketing / by swaminathan T.N, Karthik Kumar. - New York, : Cangage; c2019. - 270p, : ill, ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789353501532

Subjects--Topical Terms:
Internet marketing.
Social media.

Dewey Class. No.: 658.8872 / SWD

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