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Advertising and Imc : Principles and practice /

Moriarty, Sandra.

Advertising and Imc : Principles and practice / by Sandra Moriarty, Nancy D. Mitchell, William D. Wells. - 10th, 11th ed. - New Delhi : Pearson. c2014. - 669p. : ill. ; 24 cm.

Includes index.

ISBN: 9789332574144

Subjects--Topical Terms:
Sales promotion.
Advertising.
Communication in marketing.

Dewey Class. No.: 659.10994 / MOA

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