Digital analytics for marketing /
Hanson, Ward.
Digital analytics for marketing / by Ward Hanson, Kirthi Kalayanam. - New York, : Cangage; c2007. - 642 p, : ill, ; 24 cm.
Includes bibliographical references and index.
9788131517123
Internet marketing.
Social media.
658.872 / HAI
Digital analytics for marketing / by Ward Hanson, Kirthi Kalayanam. - New York, : Cangage; c2007. - 642 p, : ill, ; 24 cm.
Includes bibliographical references and index.
9788131517123
Internet marketing.
Social media.
658.872 / HAI