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Essentials of services marketing /

Essentials of services marketing / by Jochen Wirtz. and Christopher lovelock. - New Delhi : Pearson, c2019. - 674p. ; ill. ; 24 cm.

Includes Index.

ISBN: 9789353435417

Subjects--Topical Terms:
marketing

Dewey Class. No.: 658.8 / ESS

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