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International Marketing /

Roberts, Mary Lou.

International Marketing / by Mary Lou Roberts, Debra Zahay. - 3rd ed. - New York : Cangage, c2013. - 484 p. : ill. ; 26 cm.

Includes index.

ISBN: 9788131531785

Subjects--Topical Terms:
Export marketing.
International business enterprises.
Intercultural communication.

Dewey Class. No.: 658.872 / ROI

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