Services marketing : integrating customer focus across the firm /
Services marketing : integrating customer focus across the firm /
by Valarie A. Zeithaml ... [et al.].
- 6th ed.
- New Delhi : McGraw-Hill, c2013 [Reprinted 2013].
- xxxii, 711 p. : ill. ; 24 cm.
Includes index.
9781259026812 1259026817
Service industries--Marketing.
Customer services.
Marketing.
658.8 / SER
Includes index.
9781259026812 1259026817
Service industries--Marketing.
Customer services.
Marketing.
658.8 / SER