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Essentials of Marketing research /

Zikmund, G. Williams.

Essentials of Marketing research / by William G. Zikmund, Barry J. Babin. - 3rd ed. - New York. Cangage. 2007. - 414 p. ; ill, ; 26 cm.

Includes bibliographies and index.

ISBN: 9788131502815

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ZIE

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