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Social marketing : influencing behaviors for good /

Lee, Nancy R.

Social marketing : influencing behaviors for good / by Nancy r.lee. and Philip Kotler. - India : sage, c2011. - xi,502 p. ; 23 cm.

Includes bibliography

ISBN: 9788132110200

Subjects--Topical Terms:
Social marketing

Dewey Class. No.: 658.8 / LES

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