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Marketing research ; An Integrate Approach /

wilson, Alan.

Marketing research ; An Integrate Approach / by Alan Wilson. - 13th ed. - New Delhi: Pearson; 2012. - xxi, 410 p. ; ill, ; 24 cm.

Includes bibliographies and index.

ISBN: 9789332535572

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / WIM

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