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Marketing : an introduction /

Armstrong, Gary.

Marketing : an introduction / by Gary Armstrong …[et.al] . - 4th ed. - New Delhi : Pearson, c2018. - xxix, 643p. ; ill. ; 24 cm.

Includes Index.

ISBN: 9781292200309

Subjects--Topical Terms:
marketing

Dewey Class. No.: 658.8 / ARM

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