Consumer behavior /
Consumer behavior /
by Roger D. Blackwell, Paul W. Miniard, James F. Engel, Zillur Rahman.
- 10th ed.
- New York : Cengage, c2018.
- 719 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9789386650870
Marketing research.
Consumer behavior.
Consumers.
658.8342 / CON
Includes bibliographical references and index.
9789386650870
Marketing research.
Consumer behavior.
Consumers.
658.8342 / CON