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Principles of marketing /

armstrong, gary.

Principles of marketing / by Philip Kotler, and Gary Armstrong. - 17th ed. - New Delhi. : prentice, Hall of India, c2018. - 734 p. : ill. ; 28 cm.

ISBN: 9781292220178

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOP

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