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Nontraditional Media in Marketing and Advertising /

Blakeman, Robyn.

Nontraditional Media in Marketing and Advertising / by Robyn Blakeman. - New Delhi : Sage. c2014. - 254p. : ill. ; 22 cm.

Includes bibliographical references and indexes.

ISBN: 9781412997614

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 858.87 / BLN

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