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Advertising promotion and Other aspects of Integrated marketing communications/

Yemm, Graham.

Advertising promotion and Other aspects of Integrated marketing communications/ by terence a . shimp, and j. craig andrews. - india; Cengage; c2013. - xxii, 729 p : ill ; 26 cm

Includes index.

ISBN: 9788131528242

Subjects--Topical Terms:
communication
marketing

Dewey Class. No.: 658.82 / SHA

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