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Marketing management /

czinkota, Michael r.

Marketing management / by Michael r. czinkota and masaaki kotabe. - New Delhi : Cengage ; c1998. - xxv, 598 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9788131501177

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / CZM

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