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Consumer behavior : buying, having and being /

Solomon, Michael R.,

Consumer behavior : buying, having and being / Mike R. Solomon, Tapan Kumar Panda. - 13th ed. - New Delhi : Pearson, c2020. - xix, 716 p. : ills. ; 26 cm.

Includes index.

Includes bibliographical references and index.

ISBN: 9789389552430

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8342 / SOC

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