Strategic marketing /
Cravens, David W.
Strategic marketing / by David W. Cravens and Nigel F. Piercy. - 8th ed. - New Delhi : McGraw-Hill Education, c2006 [Reprinted 2010]. - xvii, 726 p. : ill. ; 25 cm.
Includes index.
9780070682603 0070682607
Marketing--Management.
Marketing--Decision making.
658.802 / CRS
Strategic marketing / by David W. Cravens and Nigel F. Piercy. - 8th ed. - New Delhi : McGraw-Hill Education, c2006 [Reprinted 2010]. - xvii, 726 p. : ill. ; 25 cm.
Includes index.
9780070682603 0070682607
Marketing--Management.
Marketing--Decision making.
658.802 / CRS