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Principles of marketing /

pride, William m.

Principles of marketing / by william m. pride. and o.c. Farrell. - 18th ed. - New York. : Cengage, c11435. - xxxi, 687 p. : ill. ; 28 cm.

ISBN: 9789353502447 9353502446

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRP

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