Advertising and promotion : an integrated marketing communications perspective /
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani - 7th ed. - New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013. - xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070144965
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch & Keyoor Purani - 7th ed. - New York ; New Delhi : Tata McGraw-Hill/Irwin, c2013. - xliii, 1016 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070144965
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA