Marketing Strategy : a decision - focused approach.
Walker, jr, Orville C.
Marketing Strategy : a decision - focused approach. by Orville c. walker, jr. and john w. Mullins. - India : Tata McGraw Hill,, c2014. - 352 p. : ill. ; 24 cm.
Includes index.
9789339205263
Branding (Marketing).
Marketing--Management.
658.802 / WAM
Marketing Strategy : a decision - focused approach. by Orville c. walker, jr. and john w. Mullins. - India : Tata McGraw Hill,, c2014. - 352 p. : ill. ; 24 cm.
Includes index.
9789339205263
Branding (Marketing).
Marketing--Management.
658.802 / WAM