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Services marketing : concepts & practices /

Nalgonda, Rajendra.

Services marketing : concepts & practices / by Ramneek Kapoor, Justin Paul and Biplab Halder. - 3rd ed. - New Delhi : Tata McGraw-Hill, c2010. - xix, 469 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780070682122

Subjects--Topical Terms:
Service industries
Customer services.
Marketing.

Dewey Class. No.: 658.8 / NAS

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