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Marketing Strategy And Competitive Positioning /

Hooley, Graham

Marketing Strategy And Competitive Positioning / by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 4th ed. - Delhi : Pearson, c2009. - xviii, 614 p. : ill., map ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9788131727997

Subjects--Topical Terms:
Professions
Marketing

Dewey Class. No.: 658.802 / HOM

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