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Essentials of marketing /

Blythe, Jim

Essentials of marketing / by Jim Blythe and Jane Martin. - Seventh edition. - New York : Pearson Education, c2019 - xx, 361 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781292244105 9781292244136

LCCN: 2018058028

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B485 2019

Dewey Class. No.: 658.802 / BLE

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