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Marketing communications : touchpoints, sharing and disruption /

Fill, Chris

Marketing communications : touchpoints, sharing and disruption / by Chris Fill and Sarah Turnbull. - Eighth Edition. - New York : Pearson, c2019 - xli, 775 p. : ill. ; 24 cm.

Revised edition of Marketing communications, 2016.

ISBN: 9781292234977

LCCN: 2018058829

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

LC Class. No.: HF5415.123 / .F55 2019

Dewey Class. No.: 658.802 / FIM

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