International Marketing /
Czinkota, Michael R
International Marketing / Michael R. Czinkota , Ilkka A. Ronkainen - 10th ed. - Ohio : South-Western Cengage Learning, 2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.
Glossary: p. 645-653
Includes bibliographical references and index
978-81-315-2072-7
Marketing
658.84 / CZI
International Marketing / Michael R. Czinkota , Ilkka A. Ronkainen - 10th ed. - Ohio : South-Western Cengage Learning, 2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.
Glossary: p. 645-653
Includes bibliographical references and index
978-81-315-2072-7
Marketing
658.84 / CZI