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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G Schiffman;Joshep Wisenblit, S. Ramesh Kumar. - 10 th ed. - New Delhi, : Pearson, 2013. - xix, 587 p. : col. ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 978-81-317-3156-7

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / SCC

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