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Services marketing : people, technology, strategy /

Lovelock, Christopher H.

Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz. - 7 th ed. - Delhi : Pearson, 2016 - xviii, 673 p. : ill., map ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9788131759394

Subjects--Topical Terms:
Professions
Marketing

Dewey Class. No.: 658.8 / LOS

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