Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 4th ed. - New Delhi : Pearson, 2015 - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788131727997
Target marketing.
658.802 / HOM
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 4th ed. - New Delhi : Pearson, 2015 - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9788131727997
Target marketing.
658.802 / HOM