Marketing research /
Burns, Alvin C.
Marketing research / by Alvin C. Burns, Ronald F. Bush,. - 8th ed. - New Delhi: Pearson; 2007 - xxxi ,665 p. ; ill, ; 28 cm.
Includes bibliographies and index.
813170937-X
Marketing research.
658.83 / BUM
Marketing research / by Alvin C. Burns, Ronald F. Bush,. - 8th ed. - New Delhi: Pearson; 2007 - xxxi ,665 p. ; ill, ; 28 cm.
Includes bibliographies and index.
813170937-X
Marketing research.
658.83 / BUM