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Principles of marketing /by

Kotler,Philip

Principles of marketing /by Philip Kotler ... [et al.]. - 19th ed. - India : Pearson, 2023. - xxiv, 736 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9789357055215

Subjects--Topical Terms:
Economics marketing

Dewey Class. No.: 658.8 / PRI

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