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Services marketing : people, technology, strategy /

Wirtz, Jochen.

Services marketing : people, technology, strategy / Jochen Wirtz. - 9 th ed. - New Jersey : World Scientific Publishing Co. Inc., 2022 - xvii, 665p. : Illustrations ; 28cm.

Includes index.

ISBN: 9781944659004

Subjects--Topical Terms:
Marketing - management.

Dewey Class. No.: 658.8 / WIS

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