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Brand Management : An introduction through storyelling /by

Mogaji , Emmanuel

Brand Management : An introduction through storyelling /by Emmanuel Mogaji . - UK, macmillan, 2021. - xv,266 p. : ill,: 25cm.,

includes index

ISBN: 9783030661182

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / MOB

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