Marketing research : (Record no. 2509)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00718nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221206120621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221206s2016 ii a|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332571198 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CL.UB |
| Language of cataloging | CL.UB |
| Transcribing agency | CL.UB |
| Modifying agency | CL.UB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 14 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | A Hands-on Orientation / |
| Statement of responsibility, etc. | by Naresh K. Malhotra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 423 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Suppress in OPAC | 0 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Research. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 48 | 06/12/2022 | 1 | 658.83 MAE | 11526 | 04/06/2023 | 08/05/2023 | 06/12/2022 | Book | ||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 48 | 06/12/2022 | 658.83 MAE | 11525 | 06/12/2022 | 06/12/2022 | Book | ||||||
| Dewey Decimal Classification | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 48 | 06/12/2022 | 658.83 MAE | 8513 | 06/12/2022 | 06/12/2022 | Book | |||||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 48 | 06/12/2022 | 658.83 MAE | 11524 | 06/12/2022 | 06/12/2022 | Book | ||||||
| Dewey Decimal Classification | Department of Marketing | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 48 | 06/12/2022 | 658.83 MAE | 11523 | 06/12/2022 | 06/12/2022 | Book |