Principles of marketing / (Record no. 2608)
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000 -LEADER | |
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fixed length control field | 00696nam a22002537a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221206164202.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221206b2006 ii a|||| |||| 001 0 eng d |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8131502937 |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131502938 |
040 ## - CATALOGING SOURCE | |
Modifying agency | CL.UB |
Transcribing agency | CL.UB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KUP |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kurtz David L. |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | by David L. Kurtz and Louis E. Boone. |
250 ## - EDITION STATEMENT | |
Edition statement | 12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | India : |
Name of publisher, distributor, etc. | Cengage Learning, |
Date of publication, distribution, etc. | c2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiix, 655 p. : |
Other physical details | ill. ; |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing--Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Europe. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong ,Gray. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Suppress in OPAC | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Department / Collection | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Department of Management Studies | Central Library, University of Barishal | Central Library, University of Barishal | Shelve No 47 | 06/12/2022 | 658.8 KUP | 12065 | 06/12/2022 | 06/12/2022 | Book |