MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01832cam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15700734 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221206204242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221206s2010 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009926751 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA991466 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015371751 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847875051 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
184787505X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn437083494 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
BWKUK |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
BWK |
| -- |
BWX |
| -- |
EUM |
| -- |
GEBAY |
| -- |
CDX |
| -- |
TLE |
| -- |
VRC |
| -- |
DEBBG |
| -- |
LML |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| -- |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.S229 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8001 |
| Edition number |
23 |
| Item number |
MAR |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
QP 600 |
| Number source |
rvk |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
WIR 800f |
| Number source |
stub |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The SAGE handbook of marketing theory / |
| Statement of responsibility, etc. |
edited by Pauline Maclaran ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 523 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketingtheorie |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclaran, Pauline. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing theory |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Philosophy. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
swd |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Aufsatzsammlung. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| Public note |
Inhaltsverzeichnis |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
