MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01277nam a22003377a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221207093820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221207s2018 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138039568 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CL.UB |
| Language of cataloging |
CL.UB |
| Transcribing agency |
CL.UB |
| Description conventions |
CL.UB |
| Modifying agency |
CL.UB |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| Item number |
CHD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Charlesworth, Alan. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Remainder of title |
An Practical Approach / |
| Statement of responsibility, etc. |
by Anal Charlesworth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London, |
| Name of publisher, distributor, etc. |
Routledge. |
| Date of publication, distribution, etc. |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 326 p : |
| Other physical details |
ill, ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
0 |
| Koha item type |
Book |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Management. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kingsnorth, Simon, author. |
| Title |
Digital marketing strategy |
| Edition |
2nd Edition. |
| Place, publisher, and date of publication |
New York : Kogan Page Ltd, [2019] |
| International Standard Book Number |
9780749484231 |
| Record control number |
(DLC) 2018058718 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
