Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud.
Material type: TextPublication details: New Delhi : Pearson, 2015Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:- 9788131727997
- 658.802 HOM
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Includes bibliographical references and index.
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