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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Pearson, 2015Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 9788131727997
Subject(s): DDC classification:
  • 658.802  HOM
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Includes bibliographical references and index.

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