Dwyer, F. robert.
Business marketing /
by f. Robert Dwyer, and john f. tanner, jr.
- 3rd ed.
- new Delhi : Tata McGraw Hill, c2013.
- xxii, 684 p.: ill. ; 24 cm.
Includes bibliographical references and index.
9781138680753 9781138680760 9780070220911
2017005845
Marketing
658.8 / DWB